Fear Factor Fortunes
Traditional Scarcity Tactics
First, you need to understand that traditional scarcity tactics do still work… to a point. However they can actually be detrimental to future sales, especially when it comes to digital goods.
Let’s take a look at a few traditional scarcity tactics so you can get an idea of why they don’t work as well for digital goods.
Traditional Tactic #1 Limited Quantities
Limited quantities can work very well for some products. For example, high-end cars, limited edition collectibles, antiques, etc. But there’s a reason for that. These goods are either in extremely high demand, creating natural scarcity, or they are very rare, also creating natural scarcity.
Some companies create artificial scarcity by creating only a limited number of a particular product. For example, rare baseball cards that are only found in one out of several hundred (or thousand) packs of cards. Another example is when a company like Bradford Exchanges creates a limited run of a particular collectible, and you know only so many thousand will ever be made.
People understand that some items should be limited. If something takes a lot of craftsmanship or time to create, or if something is created specifically to be rare and collectible, not everyone should be able to get their hands on these items. Otherwise, they wouldn’t be special.
However, because digital goods are something that can theoretically be made available in unlimited quantities with little to no extra expense, people do not understand the need for scarcity. If you try telling people you only have a limited number of eBooks available, they will know it isn’t true, because you can offer as many as you want.
1 Ebook (PDF, DOC), 25 Pages
7 Part Autoresponder Email Messages (TXT)
1 Squeeze Page (HTML, PSD)
[YES]Can be packaged.
[YES]You Can Use This Product Yourself.
[YES]Can be sold as it is.
[YES]Can pass on the Resell Rights privilege to your customers.
[YES]Can Add This Product to a Membership Site or Bundled Within a Product Package as a Bonus.
[YES]Can be used to create audio/webinar/video products.
[YES]Can Give Away The Product (NOT The Source Code Files) To Your Subscribers, Members or Customers as a Bonus or Gift.
[YES]Can change sales page and/or graphics.
[YES]Can be added to paid membership sites.
[YES]Can sell master resale rights.
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