Ways To Get Started Using Private Label Rights Products

Private label rights or simply PLR is a situation where one person writes content then sells it to several people. The following are  ways to use private label rights products:

Blogging: – PLR saves the owner from having to write fresh content from scratch all the time.

Post the PLR content as one long posting, or even better, using the same strategy as above, break each chapter down into their own separate blog posts. The results here are the same as the example above.

Your readers will get into the habit of going to your blog to read your latest chapter, which should help your traffic and engagements.

You may have heard through other internet marketing channels that duplicate content is bad, that Google doesn’t want it, and that it will badly affect your rankings. Although this was the case in the past, it’s not anymore, at least as of this writing. (Google’s algorithm changes all the time and we cannot predict the future).

We know from our own experience that Google wants good content for users and that is their #1 priority – even if it’s repeated over multiple channels. How do we this? Because we publish duplicate content using some of the tactics we describe here and it all gets ranked highly.

So don’t be afraid to use this PLR content in multiple places. In reality, doing this is a very good strategy – being everywhere all the time. This is how you get your name and business known.

Auto responders: – PLR content can be used to create autoresponders thus building a relationship with the consumers. Also Creating A newsletter, either free or paid subscription, is a great way to use PLR products.

Website content: – As an owner of a website, you need to engage visitors to the site by ensuring there is constant flow of content. You can populate a website with content from PLR products, drive traffic to the site, and once you have sufficient traffic, flip the site (sell it) for profit. Sites such as Flippa.com exist specifically for this purpose, but you can also market it on social media platforms or The Warrior Forum.

Affiliate marketing: – Private label rights content can be used in affiliate sites to attract people thereby increasing traffic.

Improve page ranking: – PLR content plays an important role in improving the ranking of a website.

Product re-sells: – The content can be used together with resell rights to attract more buyers.

Research: – Companies and individuals use PLR content to carryout market analysis or research.

Boost traffic: – The content is usually distributed to other platforms as well as directories to generate more traffic.

Discussion forums: – A person running a seminar, teleseminar, or webinar will use the PLR content to add value to the discussion and increase sales.

Seminars and Workshops: – PLR information is used as teaching materials in workshops, seminars and other forums. Create a podcast and use the content as part of your podcast show.  Use PLR content as the value part of a webinar, then sell your own product at at the end – which could be another rebranded PLR product. Webinars usually profit the most when selling higher ticket products at the end – preferably $200 and over. If your end product is a multi-part course delivered in modules, or even a higher value product, it could do well.

Gift/Giveaways – PLR content can also be handed out as free gift to other people. For instance, it may be given to individuals after attending a seminar or webinar. Use PLR products as your lead magnet, your freebie you give away to others in exchange for their email address.

You can give it away one time, in its entirety, but even better is to break each chapter into its own ecourse and give that way 1 chapter at a time – 1 chapter per day with a link to each chapter in your daily emails to your new subscribers.

In this way, you’ll be getting your email subscribers in the habit of opening their emails every day to get the link to that day’s lesson. This will increase your open rates in the future.

Authority Website: – One of the best ways of becoming an authority in a particular niche is by getting good content and rewriting it.

Sales Pages: – PLR content plays an important role in copywriting. It helps attract customers to the sales pages.

Online training: – A person involved in teaching and training on matters related to SEO, affiliate, marketing and other fields may use PLR content.

Bonuses:

Use PLR as bonuses to increase conversion
PLR products can be used as bonuses on your own product launches as a way to add value to the product. You can also use them as bonuses on other marketer’s launches. Just contact other people that are preparing for a launch and ask for a bonus spot on their launch. Many will say no but some will say yes.

Then, create an optin form where the other marketer will direct their buyers to download your product for free. This, in turn, will build your email list of proven buyers – people that are known to pull out their credit cards.

This is an incredibly effective strategy. If you go this route however, your PLR must be unique and rebranded to your business and the content must be excellent! Otherwise, your reputation will suffer and you’ll never get anyone to say yes to your offer again.

Branded Reports: – The best way to market your brand is using links. PLR offers the best avenue of making your brand go viral without incurring huge cost.

Home Study courses:-Creating good coaching material is usually a big challenge. However, PLR has simplified the whole process since the content is cheap and readily available. Use digital PLR products to create a course on CD’s or DVD’s and sell them.

Use PLR in joint ventures:
A lot of marketers are looking for partners for various projects. Find them on Facebook groups, or go to the Warrior Forum where there is a separate thread specifically for joint ventures. As it the case with the previous bonus spot example, doing a joint venture requires your content to be unique to your business and an excellent value!

Ecommerce Site: – Acquiring PLR content and rewriting it in a professional and engaging manner will help improve the rankings of a website. As a part of your overall blog, create a separate tab for an ecommerce store and sell the products there.

Use PLR to beat the competition:
If you’re promoting the same product launch as other marketers, you can use PLR products as an incentive to get people to purchase through your link instead of another marketer’s link.

In your promotions, simply ask the purchaser to email your a copy of their order or their order number and you send them their bonus product.

The best way to use this method is to build your buyers list in the process. Send them to an optin form specifically designed for this purpose, telling them you must have their email address so you can email them the link to their product.

They give you their email address, they get added to your list, you send them their product link and market to them over time!

Training Guides: – PLR content is quite helpful in coming up with training guides. A person only needs to get the content and tweak it to suit the target audience.

Wiki Page: – By using the content or linking it to an authority site such as Wiki Page, you will not only become an authority, but also boost your website’s ranking.

Content in other languages: – As the internet and ecommerce industry grows, it is becoming necessary to reach out to people in other regions by using PLR content written in the foreign language. Translate the content into other languages then sell to other countries. This is an untapped market that most people don’t pursue. However, traffic in many countries can be had for cheap on advertising platforms, which means more money in your pocket.

PLR content has made it easy to convert digital information into physical products that can be sold. This may be done through creation of DVD products, audio clips, MP3 devices and more.

Give bundling rights: – PLR enables a person resell a product while offering the bundling rights. This boosts the sales since the buyers can include other products.

Create an Ebook: PLR products assist in coming up with several eBooks. The books can either be sold or given out as free gifts. Self publishing is much easier today that ever before. Many people still like reading physical books and many marketers know this and have published physical books very successfully. In addition, Amazon’s Kindle platform lets you publish digitally and sell on Amazon – a built in audience on a website that gets massive traffic.

Expert Interviews: – PLR content comes handy to people who regularly offer advice or are interview experts. The content is normally combined with the interviews.

Create a membership site: – PLR content offers the most convenient way to start a membership website. It allows the owner come up with original ideas and content. Recurring income is a great thing. You could use the PLR on your membership website and give PLR to your members on the site.

Flipping Websites: – PLR content enables a person in coming up with a content-rich website that can be sold easily.

Do your own launch:
Use PLR as your front end and back end products on your own product launch and get other affiliates to promote by listing them on affiliate networks such as Warrior PLus, Clickbank and/or JVZoo.

Earn income: PLR content can be linked to a website or affiliate programs thus generating revenue.

Rewritten PLR content can be submitted to magazines and newspapers. This gives you exposure and enhances your credibility.

Guest post: – You can rewrite PLR content and use it in another site as a guest. Besides making you an authority it also increases traffic to your website. Use PLR content as content on other people’s blogs by guest posting, or submit it to article directories and other free content sites. This strategy will drive traffic back to your site and also give you backlinks to help with your SEO which, in turn, helps you rank on the search engines

Offline business: – PLR content submitted to ezines and other directories makes a business more exposed.

Youtube:

Use PLR on your Youtube channel:
If you run a Youtube channel, PLR content is a great source of content to increase viewers and engagement.

Social Media Sites:

Sell PLR products on social media sites
You can build up your social media presence on Facebook, Twitter Instagram, etc. and promote the products there. We’re not saying spam your links on others’ social media pages. This would be bad! Rather, build up your own pages and promote products there.

Use PLR for yourself:
Last but certainly not least, use the content yourself to learn more and apply it to your own business.

The above list on ways to use private label rights products shows the importance of PLR. Nonetheless, it is important to adhere to the terms and conditions set by the author.

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